What if a bank built resources around you rather than an efficiency model? While banks are timing customer service calls, Northern Credit Union is developing custom websites for each of their 23 branch communities. While banks are offering products to maximize interest they earn from customers, Northern is creating tools to help members manage money better. Seriously. Close to 1,000 people have joined online communities Tenzing created for Northern this fall. And another 1,423 invitations are pending. One of these sites is a peer-to-peer online savings club that encourages members to share advice. Northern contributes financial expertise on an as-needed bases. This site, Purse Strings, has been recognized with a Summit Emerging Media Award. The outcome of neighbours sharing financial advice has inspired a book as well. For more information about the book and this story, contact moc.gniznetog@yrag.

Services:Communications planning, traditional and web advertising, direct mail, point-of-sale material, web development, content development, site moderating, publishing, inside out training.

Good news travels fast – not quite at the speed of sound – but clients from all around the world were coming to Aercoustics with projects. However, Aercoustics existing corporate identity and website weren’t so world class. Tenzing refreshed Aercoustics’ brand and aligned all the customer touch points including their website. Tracking results show users are more engaged with the new web content than ever before. This engagement helps pre-sell Aercoustics’ position as a credible leader in their field. Now back to helping clients in China, Australia, Europe, Central America, the Middle East and the United States solve their acoustic design, noise and vibration control problems. Contact moc.gniznetog@yrag for the full story.

Services: Brand strategy, corporate identity development, website development.

When Sylvania wanted to launch its line of LED lighting products, our experts provided the integrated program including public relations, media events, promotional web, consumer promotion, advertising and sales support. The results are impressive. Over $100,000 in media exposure including national and local broadcast coverage, selection as a top product by the Globe & Mail, and thousands of transactions on the microsite during the launch period. Against stiff competition, Sylvania got the listings and the distribution it needed to succeed.

Services: Strategic planning, promotional web, market research, trade and consumer media relations and advertising.

Tenzing helped Canada's universities, hundreds of researchers and partners, parents and government officials connect in the cause of improving early childhood literacy and language proficiency. Talk about herding cats of many and varied interests. To connect the dots for CLLRNET, we originated and produced a custom web utility for information sharing and created clarity magazine with original content. We connected CLLRNET to speech therapists and CLLRNET posters took up residence in schools across Canada. Over a seven-year span of government funding, CLLRNET was recognized for its Best Practices in communications - oddly enough, that was our goal when we started. moc.gniznetog@yrag can tell you more when you connect.

Services: Brand development, design, content development, publications, web and public relations.

It was a classic David and Goliath scenario. But ‘David’ was a collection of 150 credit unions – sometimes partners, sometimes competitors, with different audiences and different brands. They had to come together to achieve enough brawn to compete with the banks nationally. It had never been done before until Tenzing created the Canadian Business Owner Strategy: a B2B marketing program aimed at offering entrepreneurs a true alternative in business banking. Tenzing identified and articulated a new Value Proposition based on genuine customer insight. The results speak for them self: ad tracking shows awareness doubled in some markets and grew across the board. Over 60,000 business owners/influencers have engaged in the campaign by way of website visits and mini documentary views. Almost 2,000 business owners have viewed the credit union network-sponsored webinar series. 1,200 credit union employees have shared business banking education, best practices, product development, research and more on a national network created by Tenzing. Co-op DM response was as high as 70% in some markets, far exceeding the usual 3%. Contact moc.gniznetog@yrag for more on this story.

Services: Strategic planning, brand development, market research, web and traditional advertising including social media and direct mail, webinar interviewing/filming/editing, book publishing.

Tenzing started with Libro before it was Libro and Ontario's flagship credit union brand. Today we believe Libro is the business school case that hasn't been written yet. They invented their unique brand in financial services, they reinvented their identity and name, they grew every year and delivered a relevant value proposition from the inside out. Recent tracking studies reveal Libro has broken through credit union awareness ceilings in Ontario with its TV campaigns and web promotion - now the challenge is to convert that awareness into new customers. Tenzing has helped Libro achieve its goals and worked with the full Libro team as a genuine partner and contributor. Contact moc.gniznetog@yrag for the entire Libro story.

Services: Brand, strategy and marketing support, name generation, web design, advertising, public relations and orienteering.