| Strategy | Tactics |
|---|---|
Marketing Audit Brand Development (PATH), Experiential & Business Alignment GAP & Positioning (TENZING GPS) Communications Planning (all media, all forms) Voice & Image Design (messaging) Media Planning Web (strategy/content/hosting) Corporate Communications Original Content Development Market Research |
Advertising Direct (Mail/Marketing) Promotion Public Relations Web/Internet (all tactics) Merchandising Sales Support Employee Programs Tracking Speeches, Meetings, Coaching |
There are many ways to express the 20 strategic and tactical services we've outlined in this chart. We might say we do advertising – and someone will call us to ask if we do TV. Same thing in our books, but different people have different ways to ask. So here's an idea – if it's connected to marketing and communications or to getting more people to pay more money for more of what you're selling more often, then we do it. Note: If you're a not-for-profit, insert fund-raising in place of selling.
CLIENT RELATIONSHIPS PRESENT
|
Libro Financial Group MSF (Doctors Without Borders) CSI (Canadian Securities Institute) OSRAM Sylvania Hydrogenics Writer's Trust Credit Unions of Canada - b2b Bite TV Northern Credit Union |
Siskinds, The Law Firm Soapstones Nature Clean Aercoustics Engineering Mercantile Exchange Corporation Wera Tools Conservation Council of Ontario UWO - Lifecycle Research Network St. Thomas EDC |
CJ Skateboard Park Echologics Transition Science rL Solutions CMHA, Ontario Canadian Institute of Chartered Business Valuators |
CLIENT RELATIONSHIPS PAST
The good people who work at Tenzing have enjoyed many relationships and learned from others at every stage in their careers. Each Tenzinger brings more than a few good lessons to the dance. What follows are the brands we've kept...
| RETAIL | B2B | |
|---|---|---|
| LCBO Sporting Life Peoples Cadillac Fairview (Shopping Centres) Markborough Properties McGinnis Landing Restaurants Sheridan Nurseries Makita Garden Galleries Retail Merchants Association Northern Outfitters Wal-Mart Shopper's Drug Mart Collegiate Sports Thrifty's Loblaws |
Mitel Corporation IBM Symantec CGA Canada SAP Baker Street Technology Yahoo! Search Marketing Egghead Software Progistics Petro Canada HP Litton Systems Leica Cameras Nienkamper MacMillan Binch (Law firm) |
Medcom Solutions Tremco Noranda Mining Purina (ag) ICI Chemicals DY-4 SWEDA Savin Copiers Sanyo (Facsimile) Call-Net London Life Canada Brokerlink McGraw-Hill Ryerson |
| NOT-FOR-PROFIT | CONSUMER (EXPERIENCES) | CONSUMER (PRODUCTS) |
| Evergreen Toronto Transit Commission (TTC) Earth Day London Health Sciences Centre Community Foundations of Canada Toronto Family Services Community U, table thnity Alliance London Community Foundation Oakville Community Foundation (Lottery) Canadian Language & Literacy Research Network Mother's Against Drunk Driving Allergen Toronto Parking Authority (Green P) Reel Asian Film Festival St. Joseph's Hospital Dream of a Lifetime Lottery |
North American Trust Centennial College Royal Bank Canada's Wonderland TD (Greenline/Mutual Funds) CHUM Radio Walt Disney World Resort Rogers Cantel Advanced Medical Optics Meridian Credit Union Dashwood Windows & Doors Pella Windows & Doors Cabot Trust/Manulife Bank of Canada The Parents Show Oneworld Energy Shell Resorts |
Perrier Lindt Best Foods Church & Dwight P&G (Oil of Olay, Pantene) Timex Tabasco Maple Leaf Foods Volvo Toyota Altamira Cheeseborough Ponds Fiberglas Canada 3M Canada Wedgwood McNeil (Tylenol) Denby |