President, Strategy & Brand Development
Gary is the founder of Tenzing (1989), trusted strategic counsel to all Tenzing clients, copywriter and chief paddler. His work has produced real brand value for clients in every sector, from retail to education and b2b. He has served on the client side in high tech as a Marketing Director at Mitel Corporation and invented leading brand creative in the financial services sector with Canada’s credit unions. In his ‘spare time’, he built a unique agency culture that is focused on integrated brand communications and always ahead of the curve when it comes to client service. Gary’s account experience (to name a few) includes CSI, Centennial College, IBM, Proctor & Gamble, Perrier, Toyota, Cadillac Fairview Shopping Centres, Egghead Software, Symantec and CGA Canada.
Vice-President, Creative
Henry lives and breathes creativity in all walks of his life. His un-checkered past includes being Co-Creative Director for a global ad agency, Saatchi & Saatchi and Senior Writer for GJP & Partners. As an award-winning copywriter and art director, Henry has employed his sharp strategic mind for such clients as Toyota, Petro-Canada, Rogers and Procter & Gamble. Well-regarded in the ad community, Henry has been interviewed and quoted on CBC TV and Radio, CityTV as well as in the Toronto Star, and Globe & Mail. His insights have also been part of his written reviews of campaigns for Marketing Magazine, and the National Post. Clients enjoy time spent with Henry and his refreshing blend of business and creativity.
Director, Media/Project Manager
Many can do market/target analysis, negotiate, and measure. But few can look beyond the numbers the way Mary Ellen can. Whether traditional or online, Mary Ellen has over 15 years of in-the-trench experience that results in the most effective media solutions for our clients. This allows her to do everything from developing strategic plans through to implementation and measurement. What’s more, her often dual role of Media Director and Project Manager provides for a wonderfully seamless approach to developing strategies and communication plans. But what’s appreciated most by clients (present and past) such as Libro, CSI, UWO and Credit Unions of Canada is her inherent ability to make smaller mouse budgets roar like the proverbial lion.
Director, Client Relations/Project Manager
Michelle is our Senior Project Manager, Director of Client Relations and one of the better organized people on the planet. Prior to joining Tenzing in 1999, Michelle spent 11 years with Canada's premier brand design firm – The Watt Group. While there, she honed her strategic, planning and deployment skills on accounts such as Wal-Mart, Bausch & Lomb and Bell Mobility.
With Michelle on the scene, calm control is the dominant condition. At Tenzing, Michelle is responsible for Meridian, Nature Clean, Osram Sylvania and Doctor's Without Borders. When not Project Managing hundreds of details and millions of client dollars, Michelle and her family explore architecture, art and playgrounds with equal flair.
Director, Electronic Environments
Dan launched his career as a designer, quickly moved into art direction at one of Toronto’s leading design agencies and all the while studied and mastered the new art of interactive media development and strategy. Dan is Tenzing’s web guru. He understands the promise of the internet and interactive new media – better yet, he knows how to deliver measurable results from ideas that work every day. Dan and his in-house development team have invented over 30 corporate and marketing-based web sites in the last five years, developed working and growing web 2.0 communities, produced interactive outbound web communications and advertising and managed web initiatives for every Tenzing client. His account experience includes Ivey Business School, Canadian Language and Literacy, Libro Financial Group, kissthefish.ca, Oneworld Energy, CHUM and Applied Arts.
Senior Brand Strategist/Analyst
Tony Pepper joined Tenzing in April 2008 and since arriving, has rediscovered the joy of helping clients build their businesses from the brand up. We now call him Tony unchained. He is our b2b strategy expert and our senior in-depth analyst for all Tenzing clients. Tony is currently working on a new mobile banking brand, helping an Ontario manufacturer achieve world domination, traveling to Germany to visit Wera Tools and assisting behind the scenes where needed. Tony's experienced includes winning programs for Petro Canada, Oil Heat Association of Canada, SAS and McMillan Binch. Apparently, he's also very good with a sailboat.