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SURPRISING
Because we're a tad shy when it comes to self-promotion, some visitors are shocked by the business results, strategic scope and creative chutzpah, designs, web wisdom, advertising, social mobilization, moving video and Sherpa-like dexterity of our quaint but excessively competent brand and communications boutique in downtown Toronto and London. And like that sentence, our Collaborative Branding™ process is also massively long - six feet exactly. It clarifies the journey from vision to value proposition to marketing; it helps you do the right things at the right times, and it facilitates organizational alignment to ensure your brand sticks. It's also a great way to explain your job to Mom.
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WHOSWHO
We do important work for hospitals, financial institutions, municipalities, business-to-business companies, retailers, tech companies, not-for-profits, consumer products, b2b services and the good of humankind as often as we can.
WHO Currently
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BRANDING
Branding is not a fad nor is it new. It is equal parts science, art and behavioral intuition that are focused on creating and sustaining differentiated, loyalty- inspiring, high-margin organizations, products and services. Anything less and you're just making logos. Fortunately, we do those too. Over the last three decades or so, Tenzing has invented brands from scratch, revitalized tired brand promises and re-engaged stakeholders in brand communications from the inside out. Our work has been recognized internationally, nationally and within specific sectors for excellence. Actually, we're Sherpa; we stay in the background while our clients are recognized.
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ENGAGING
Pushing one-way messages at your market only works if anyone is listening. Sadly, with all the noise out there, few people are. And besides, who looks at advertising or PR anymore? Actually, no one ever looked at advertising and few ever trusted spin. But people do notice what interests or inspires them. Creating powerful 'conversations and stories' to engage employees and customers equally is how brands grow from awareness to advocacy. Audience-relevant value propositions, brand stories and communications that inspire action are Tenzing's tools of mass and micro disruption. The engagement that happens as a result is the foundation of sales, donations or any other quantitative metric.
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ORIENTEERING
Tenzing Orienteering is to facilitation what Jackson Pollock is to paint-by-numbers. Like a series of revival meetings for staff, leadership and influencers, it works from the inside out to help stakeholders discover a mutually achievable path to brand delivery. The conversations are grounded in research, confidential if required and always engaging. Brand ownership happens faster and runs deeper as a result. Tenzing Orienteering has been applied to public organizations like The City of Mississauga and Bruce County, healthcare organizations including Hamilton Health Sciences and The Canadian Mental Health Association, and in the private sector with companies such as Baker and McKenzie LLP and CGA Canada.
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INTEGRATING
Mastering all communications skills and media is not optional. Conversely, managing all kinds of different experts to orchestrate a single brand is only for the bloated (or bravely naive). The world is collaborative, dynamic and integrated. So is Tenzing: One team per client, delivering single-minded brands, design and content across all channels. In a world that is increasingly fragmented and cluttered, integration delivers seamless continuity. It reduces the effort and cost of being great. And as audiences slip quickly from channel to channel and screen to screen, integration guarantees consistency - the only way to ensure every message you create drives your audience to the same brand conclusion.
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POSITIONING
Years ago, two smart guys (Al Ries & Jack Trout) wrote a book about positioning. In a world now filled to the ozone with undifferentiated, competing products and services, and endless, fragmented media tactics, their advice is even more biblical. We suggest you either practice the art of positioning for preference through differentiation or prepare to drop your margins. Tenzing has created unique positioning strategies in financial services, business and professional services, technology, healthcare, economic development, consumer products and retail. There are always gaps to fill; our job is to help you identify the right one, fill it with your brand and communicate like you own it.
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HUMAN CHANNELING
The more friends you make on the way to market, the easier it is to find new ones when you get there. This is the Human Channel™: a client-tailored process that engages your people in brand ownership, and utilizes the business and personal networks of your stakeholders as media. We believe organizations now prosper or fail based on the capacity to mobilize stakeholders as external advocates. Human Channel™ is our social media path; and our approach comes with metrics and business outcomes. Imagine that!
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SERVING
Tenzing operates on the principle that outstanding service generates the trust required to create genuinely innovative strategy and creative. This is contrary to the status quo in our industry. Our business model is unique, our perspective on the relationship between clients and agency staff is unique. Our tenure with both groups is off the charts as a result. Where others create silos, we build brand teams.
The Story of Tenzing
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SPENDING
We don't watch the clock. We don't do time sheets. We don't have handlers and overseers. We are teams. We are seamless between disciplines: digital and traditional, strategy and deployment, design and content, between joy and jumping off-grid for weekends. For all these reasons, spending time and budget with Tenzing is a more rewarding experience.
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Personalities
We are moms and dads, brothers and sisters, partners and spouses, runners and cultural activists, curious intellects, simply curious, always interested, rarely still, canoeists and cyclists, educated and street-tested, wonderfully diverse, writers and artists and thinkers all. Tenzing culture is one of inclusion. And living fully is always the first item on our to-do lists.
BIOS
Gallery
Tenzing invents, guides, creates and deploys, on average, about 200 brands, campaigns, programs and projects per year. In that spirit, there isn't enough bandwidth this side of NASA to show you all the stuff and clients we've loved along the way. So we'll build out this section of our site over the next little while and try to keep it slim enough to enjoy over a cup of tea.
Legacy
Tenzing was born in London, Ontario in 1989, expanded to Toronto in 1992, went fully-digital in 1999, made the Marketing Top 50 Agency list in 2005, acquired Campbell Michener Lee in 2008, and earned best-in-world recognition for Emerging Media, Fairs and Exhibitions advertising, financial services websites, economic development programs, communications strategy and creative and design and a Cassie Award (among the toughest in the world to win) for advertising that works. Tenzing currently employs 17 Sherpa and occupies two lovely offices - Toronto and London.
Services+Skills
If the world is a multi-channel, multi-screen, integrated, collaborative, real time, online, blender-obsessed, 24-7 cacophony of communications and attention-needy pitch-people of every description, you need to know that we know how to navigate it and break clear on your behalf. Last we looked, there are about 4,000 ways to reach your audience. Thankfully, you only need one Tenzing.
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WE DO
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Brand Strategy
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Design
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Digital Design
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Content Development
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Social Media
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Promotions
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Video Production
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Package Design
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Business Planning
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Employee Communication
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Meeting Facilitation
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Internal Development Strategy
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Media Planning & Buying
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Advertising
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Media Relations
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Positioning Strategy
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Corporate Communications
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Web & App Development
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Stakeholder Orienteering
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SEO
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Merchandising
Tenzing delivers all the services any client might require using a proven integration process and the same team regardless of the sector, the medium or the disciplines needed.
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WE ARE
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Designers
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Strategists
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Digital Coders
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Story Tellers
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Directors
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Project Managers
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Writers
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Developers
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Art Directors
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Producers
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Wranglers
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Researchers
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Facilitators
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Marketers
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Dot-Connectorss
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Digital Architects
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Sales Supporters
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Sherpa
Tenzing's relevant skill set is boundless. We do most of what we do in-house, and what we can't do in-house, we do with proven pros who understand and agree with our belief in the genuine-service-leads-to-trust mantra.
GET THE STORY
Privacy Policy
This privacy policy discloses the privacy practices for gotenzing.com. This privacy policy applies solely to information collected by this web site. We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone. We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.
You access to and control over information
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:
- See what data we have about you, if any.
- Change/correct any data we have about you.
- Have us delete any data we have about you.
- Express any concern you have about our use of your data.
Security
We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.
Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for "https" at the beginning of the address of the web page.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.
Cookies, Google Analytics Advertising Features
We use "cookies" on this site, like Google advertising cookies and anonymous identifiers to track and target the interests of our users to enhance the experience on our site.
A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our site and identify repeat visitors to our site. Usage of a cookie is in no way linked to any personally identifiable information on our site.
Advertising features we us on this site include:
- Remarketing with Google Analytics
- Google Display Network Impression Reporting
- Google Analytics Demographics and Interest Reporting
- Integrated services that require Google Analytics to collect data via advertising cookies and anonymous identifiers
You may opt out of these Google advertising features.
Updates
Our Privacy Policy may change from time to time and all updates will be posted on this page.
If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 416-367-1557 or via support@gotenzing.com.
Contact
QUESTIONS?
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Gary LinternToronto: 416-367-1557 x 205London: 519-642-4404 x109
SNAIL MAIL:
Toronto: 376 Wellington St W, Toronto, ON M5V 1E3
London: 184 York St, London, Ontario N6A 1B5
WHO Legacy:
- OSRAM Sylvania
- Russell Investments
- Carrier HVAC
- City of Mississauga
- Town of Brighton
- St. Joseph's Healthcare Hamilton
- Hamilton Health Sciences
- Western Fair
- Nature Clean
- City of St. Thomas
- Northern Credit Union
- Meridian Credit Union
- Perrier / Lindt
- Petro Canada
- CGA Canada
- Sifton Developments
- Cadillac Fairview
- Garden Gallery (Nurseries)
- 3M Canada
- Best Foods
- London Health Sciences (Foundation)
- SAP
- Evergreen
- IBM
- Symantec
- Mitel Corporation
- Canadian Language & Literacy Network
- Bite TV
- McGinnis Landing Restaurants
- Wedgwood
- Lafarge
WHO Currently:
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EY (Ernst & Young LLP)Web/Digital Advertising
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Bruce CountyBrand/Economic Development
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University of GuelphOrienteering
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Canada's Credit Unions (SME)Advertising/Webinars/Publishing
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Baker and MckenzieBrand Development
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The Commonwell Mutual Insurance GroupBrand/Advertising
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(CBV) Canadian Institute of Chartered BusinessValuatorsBrand/PR/Advertising/Publishing
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Community Living OntarioWeb Development
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Conservation Council of OntarioBrand/Web Development
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EchologicsBrand/Sales Support
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GFL EnvironmentalDesign
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Huntsville Hospital FoundationStrategy/Direct Mail/Advertising
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Libro Credit UnionStrategy/Brand/Advertising/Web
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(MSF) Doctors Without BordersPublishing
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Runnymede HealthcareBrand/Annual Report/Web
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SiskindsBrand/Advertising/Development
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UofT Institute of Medical SciencesWeb/Digital
The Story of Tenzing
Tenzing is both a common name and the first name of the guide (Tenzing Norgay) who took Sir Edmund Hillary to the top of Everest. His son reached out to us in 2015 and asked if we were using his dad's name for commercial gain. We replied no - we use the name Tenzing more as an homage to Sherpa culture. It's about being expert guides, being humble, being collaborative and remembering who's brand legend comes first. That would be yours.
And while we started our journey in 1989, we think our purpose has evolved somewhat since then. We hope so - everything else has. Tenzing exists to help talented decent human beings make a meaningful difference in the world by practicing creativity in a sustainable environment that runs contrary to the stereotypes of our industry. It's a mouthful - but it explains the blend of trust and laughter that mark our client and employee relationships.
The Commonwell started as three separate mutual (customer-owned) insurance companies with markets throughout eastern and central Ontario. Their merger created an opportunity to re-brand. Tenzing created the new name, logo and differentiated positioning in a market crammed with giant competitors and cookie-cutter, low-cost products. We discovered the importance of individuals who work together locally and made that the basis of The Commonwell's value proposition. See The Commonwell Wave video at www.thecommonwell.ca/wave
The Commonwell started as three separate mutual (customer-owned) insurance companies with markets throughout eastern and central Ontario. Their merger created an opportunity to re-brand. Tenzing created the new name, logo and differentiated positioning in a market crammed with giant competitors and cookie-cutter, low-cost products. We discovered the importance of individuals who work together locally and made that the basis of The Commonwell's value proposition. See The Commonwell Wave video at www.thecommonwell.ca/wave
Bruce County hired Tenzing to conduct a re-branding exercise that included quantitative research, community engagement and brand design. While the North American geo/political landscape is littered with failed or even publicly ridiculed branding attempts, Bruce County was successful - not only in finding a unique expression of their 'explorer persona' but in applying it to services, tourism marketing and more. The Bruce County Explorer brand is a good example of what happens when you engage your human channel™ in the development process.
Bruce County hired Tenzing to conduct a re-branding exercise that included quantitative research, community engagement and brand design. While the North American geo/political landscape is littered with failed or even publicly ridiculed branding attempts, Bruce County was successful - not only in finding a unique expression of their 'explorer persona' but in applying it to services, tourism marketing and more. The Bruce County Explorer brand is a good example of what happens when you engage your human channel™ in the development process.
It takes a great client to be a great agency. Our partnership with Libro since 1999 has produced award-winning branding, Cassie-winning advertising and web, customer acquisition success, merger success and is now about half way through the transformation of a $3 Billion organization into a social enterprise.
It takes a great client to be a great agency. Our partnership with Libro since 1999 has produced award-winning branding, Cassie-winning advertising and web, customer acquisition success, merger success and is now about half way through the transformation of a $3 Billion organization into a social enterprise.
How do you take a tired, poorly-branded craft beer and turn it into a 200% sales growth story? By producing package design that stops traffic in crowded retail environments and inspires trial.
How do you take a tired, poorly-branded craft beer and turn it into a 200% sales growth story? By producing package design that stops traffic in crowded retail environments and inspires trial.
We helped Northern Credit Union develop a unique brand that was tailored for life in 'Northern' Ontario communities. We're equally proud of the online community we created called Northern Purse Strings. This financial literacy online community attracted about 1,000 participants in trial and demonstrated the power of genuine digital engagement.
We helped Northern Credit Union develop a unique brand that was tailored for life in 'Northern' Ontario communities. We're equally proud of the online community we created called Northern Purse Strings. This financial literacy online community attracted about 1,000 participants in trial and demonstrated the power of genuine digital engagement.
We helped Northern Credit Union develop a unique brand that was tailored for life in 'Northern' Ontario communities. We're equally proud of the online community we created called Northern Purse Strings. This financial literacy online community attracted about 1,000 participants in trial and demonstrated the power of genuine digital engagement.
Tenzing helped three mutual insurance companies create a brand that would unite them through a merger process. We started by engaging the employees and management of all three organizations in Tenzing Orienteering sessions. As a result, the new brand I.D. and story aligned and inspired the new organization internally long before they went to market (where they have been equally successful).
Tenzing helped three mutual insurance companies create a brand that would unite them through a merger process. We started by engaging the employees and management of all three organizations in Tenzing Orienteering sessions. As a result, the new brand I.D. and story aligned and inspired the new organization internally long before they went to market (where they have been equally successful).
Tenzing helped three mutual insurance companies create a brand that would unite them through a merger process. We started by engaging the employees and management of all three organizations in Tenzing Orienteering sessions. As a result, the new brand I.D. and story aligned and inspired the new organization internally long before they went to market (where they have been equally successful).
Tenzing helped three mutual insurance companies create a brand that would unite them through a merger process. We started by engaging the employees and management of all three organizations in Tenzing Orienteering sessions. As a result, the new brand I.D. and story aligned and inspired the new organization internally long before they went to market (where they have been equally successful).
Tenzing helped three mutual insurance companies create a brand that would unite them through a merger process. We started by engaging the employees and management of all three organizations in Tenzing Orienteering sessions. As a result, the new brand I.D. and story aligned and inspired the new organization internally long before they went to market (where they have been equally successful).
Tenzing was hired to help Ontario's Bruce County position for sustainable entrepreneurial growth. We could have done focus groups and produced an ad campaign. Instead, we engaged the existing business communities of Bruce in a spirited conversation, and created eHarmony for prospective business owners as a result.
Tenzing was hired to help Ontario's Bruce County position for sustainable entrepreneurial growth. We could have done focus groups and produced an ad campaign. Instead, we engaged the existing business communities of Bruce in a spirited conversation, and created eHarmony for prospective business owners as a result.
Tenzing was hired to help Ontario's Bruce County position for sustainable entrepreneurial growth. We could have done focus groups and produced an ad campaign. Instead, we engaged the existing business communities of Bruce in a spirited conversation, and created eHarmony for prospective business owners as a result.
Tenzing was hired to help Ontario's Bruce County position for sustainable entrepreneurial growth. We could have done focus groups and produced an ad campaign. Instead, we engaged the existing business communities of Bruce in a spirited conversation, and created eHarmony for prospective business owners as a result.
Tenzing was hired to help Ontario's Bruce County position for sustainable entrepreneurial growth. We could have done focus groups and produced an ad campaign. Instead, we engaged the existing business communities of Bruce in a spirited conversation, and created eHarmony for prospective business owners as a result.
The Hamilton Health Sciences executive team was proud of their new strategic plan and hired Tenzing to brand it for 10,000 employees. Our Orienteering process revealed a very unreceptive audience - the managers, professionals and staff at the hospital had not been consulted. We helped re-create the strategy based on hospital-wide input and it became a huge success.
The Hamilton Health Sciences executive team was proud of their new strategic plan and hired Tenzing to brand it for 10,000 employees. Our Orienteering process revealed a very unreceptive audience - the managers, professionals and staff at the hospital had not been consulted. We helped re-create the strategy based on hospital-wide input and it became a huge success.
The Hamilton Health Sciences executive team was proud of their new strategic plan and hired Tenzing to brand it for 10,000 employees. Our Orienteering process revealed a very unreceptive audience - the managers, professionals and staff at the hospital had not been consulted. We helped re-create the strategy based on hospital-wide input and it became a huge success.
St. Joseph's Healthcare Hamilton wanted to change the face of mental health and addiction care in Canada while simultaneously re-positioning and branding the entire hospital. Tenzing created St. Joe's Brand Manifesto to unite all communications (local and national PR, broadcast advertising, internal alignment and training, print and launch events). One voice, one brand platform, one team, success for all.
St. Joseph's Healthcare Hamilton wanted to change the face of mental health and addiction care in Canada while simultaneously re-positioning and branding the entire hospital. Tenzing created St. Joe's Brand Manifesto to unite all communications (local and national PR, broadcast advertising, internal alignment and training, print and launch events). One voice, one brand platform, one team, success for all.
St. Joseph's Healthcare Hamilton wanted to change the face of mental health and addiction care in Canada while simultaneously re-positioning and branding the entire hospital. Tenzing created St. Joe's Brand Manifesto to unite all communications (local and national PR, broadcast advertising, internal alignment and training, print and launch events). One voice, one brand platform, one team, success for all.
St. Joseph's Healthcare Hamilton wanted to change the face of mental health and addiction care in Canada while simultaneously re-positioning and branding the entire hospital. Tenzing created St. Joe's Brand Manifesto to unite all communications (local and national PR, broadcast advertising, internal alignment and training, print and launch events). One voice, one brand platform, one team, success for all.
The Municipality of Brighton Ontario hired Tenzing to create an economic development initiative for the community. Tenzing's team of three people - project manager, designer and writer - engaged the entire local business community, designed the municipal brand, invented a new destination attraction and mapped out Brighton's tourism promotions all within a single brand context.
The Municipality of Brighton Ontario hired Tenzing to create an economic development initiative for the community. Tenzing's team of three people - project manager, designer and writer - engaged the entire local business community, designed the municipal brand, invented a new destination attraction and mapped out Brighton's tourism promotions all within a single brand context.
The Municipality of Brighton Ontario hired Tenzing to create an economic development initiative for the community. Tenzing's team of three people - project manager, designer and writer - engaged the entire local business community, designed the municipal brand, invented a new destination attraction and mapped out Brighton's tourism promotions all within a single brand context.
The Municipality of Brighton Ontario hired Tenzing to create an economic development initiative for the community. Tenzing's team of three people - project manager, designer and writer - engaged the entire local business community, designed the municipal brand, invented a new destination attraction and mapped out Brighton's tourism promotions all within a single brand context.
Ernst & Young LLP is one of the big five accounting brands around the world. While the global focus in the past has been on large organizations and audit, that is changing and our clients in Canada asked us to help them position and promote EY with mid-size, privately held companies - the back-bone of Canada's real economy. Our work included strategy, new content development based on Tenzing's segment research, original photography, a new EY mid-market website, globally-aligned videos and online advertising. Early results exceed online standards in national business media.
Ernst & Young LLP is one of the big five accounting brands around the world. While the global focus in the past has been on large organizations and audit, that is changing and our clients in Canada asked us to help them position and promote EY with mid-size, privately held companies - the back-bone of Canada's real economy. Our work included strategy, new content development based on Tenzing's segment research, original photography, a new EY mid-market website, globally-aligned videos and online advertising. Early results exceed online standards in national business media.
Ernst & Young LLP is one of the big five accounting brands around the world. While the global focus in the past has been on large organizations and audit, that is changing and our clients in Canada asked us to help them position and promote EY with mid-size, privately held companies - the back-bone of Canada's real economy. Our work included strategy, new content development based on Tenzing's segment research, original photography, a new EY mid-market website, globally-aligned videos and online advertising. Early results exceed online standards in national business media.
In a sea of packaged goods green-washing, Nature Clean differentiated itself in the household cleaning sector by challenging the status quo and positioning as a leader with family-safe, naturally formulated products. Positioning as a leader in this case meant replacing all the talk with action.
In a sea of packaged goods green-washing, Nature Clean differentiated itself in the household cleaning sector by challenging the status quo and positioning as a leader with family-safe, naturally formulated products. Positioning as a leader in this case meant replacing all the talk with action.
Mississauga Economic Development competes with a hundreds of large cities globally. They have similar attributes and position as all things to all people - which is no position at all. We helped Mississauga pick a single point of difference and positioned them as a world-leading talent pool of well-educated, culturally diverse people. Mississauga was awarded a Gold Medal for Marketing by the International Economic Development Association in 2015.
Mississauga Economic Development competes with a hundreds of large cities globally. They have similar attributes and position as all things to all people - which is no position at all. We helped Mississauga pick a single point of difference and positioned them as a world-leading talent pool of well-educated, culturally diverse people. Mississauga was awarded a Gold Medal for Marketing by the International Economic Development Association in 2015.
Mississauga Economic Development competes with a hundreds of large cities globally. They have similar attributes and position as all things to all people - which is no position at all. We helped Mississauga pick a single point of difference and positioned them as a world-leading talent pool of well-educated, culturally diverse people. Mississauga was awarded a Gold Medal for Marketing by the International Economic Development Association in 2015.
The Canadian Mental Health Association wanted to re-invigorate its base as Tenzing rebuilt the CMHA brand and carved out a unique space in Canadian healthcare. A simple Facebook page and online mental health quiz engaged the CMHA Human Channel of stakeholders by driving engagement from a total of 300 friends to over 10,000 in just a few weeks.
The Canadian Mental Health Association wanted to re-invigorate its base as Tenzing rebuilt the CMHA brand and carved out a unique space in Canadian healthcare. A simple Facebook page and online mental health quiz engaged the CMHA Human Channel of stakeholders by driving engagement from a total of 300 friends to over 10,000 in just a few weeks.
The Canadian Mental Health Association wanted to re-invigorate its base as Tenzing rebuilt the CMHA brand and carved out a unique space in Canadian healthcare. A simple Facebook page and online mental health quiz engaged the CMHA Human Channel of stakeholders by driving engagement from a total of 300 friends to over 10,000 in just a few weeks.
Research tells us that one of the primary drivers behind mental illness stigmatization is a group comprised of healthcare professionals and staff. When launching its new $2 Billion mental health and addiction facility in Hamilton, St Joe's decided to tackle internal stigmatization through the In-Our-House program. By inspiring over 3,000 employees to register in the fight against stigma, St. Joe's created its own Human Channel.
Research tells us that one of the primary drivers behind mental illness stigmatization is a group comprised of healthcare professionals and staff. When launching its new $2 Billion mental health and addiction facility in Hamilton, St Joe's decided to tackle internal stigmatization through the In-Our-House program. By inspiring over 3,000 employees to register in the fight against stigma, St. Joe's created its own Human Channel.
Research tells us that one of the primary drivers behind mental illness stigmatization is a group comprised of healthcare professionals and staff. When launching its new $2 Billion mental health and addiction facility in Hamilton, St Joe's decided to tackle internal stigmatization through the In-Our-House program. By inspiring over 3,000 employees to register in the fight against stigma, St. Joe's created its own Human Channel.
St Thomas, Ontario was close to being a manufacturing ghost town. Tenzing helped the municipality create a new industrial revolution in response. In just a few weeks, a campaign video inspired 10,000 YouTube 'views' based on a community launch. A U.S. city (10 x the size of St. Thomas) launched a similar video and inspired fewer than 1,000 likes in six months. The St. Thomas Human Channel™ was the difference.
St Thomas, Ontario was close to being a manufacturing ghost town. Tenzing helped the municipality create a new industrial revolution in response. In just a few weeks, a campaign video inspired 10,000 YouTube 'views' based on a community launch. A U.S. city (10 x the size of St. Thomas) launched a similar video and inspired fewer than 1,000 likes in six months. The St. Thomas Human Channel™ was the difference.
Russell Investments wanted a global brand that would speak to all cultures in all markets and be flexible enough to adapt as markets changed. Projects like this often take on a life of their own and seem never- ending. Tenzing helped Russell (Seattle) move from a stand-still to a working solution in about a month.